This is a video of a Facebook live delivered on Monday 13th February, 2017. It looked at what LinkedIn is, why you need it and how you can increase your visibility there.
Hello! It’s Monday night, it is 9 o’clock so that means I’m live in my Coach Karen Facebook business page. So tonight, good old Facebook, we are live and we are building an audience for you. So tonight, I know we are talking about LinkedIn because it is one of my favorite platforms. I haven’t been on there as much recently, so I need to get back into, but LinkedIn, what is it? Why do you need it? How do you increase your visibility there?
So what is LinkedIn? Well LinkedIn is the fourth most popular social media channel. So the first one is Facebook, then YouTube, then Twitter, and then LinkedIn. So it is the fourth most popular, it gets a huge amount of visitors. But what it is, it has a number of different uses. Primarily the main thing about LinkedIn is the foundation is your profile, and your profile is a bit like your CV. So it tells people who you are, what you have done and your past experiences, your skills and things like that. And what it is used for, it is used for a number of different reasons. It’s used for business to business networking, so there are groups in there as well, same as Facebook but they are a little more formal. It’s used by companies to actually source people for work so you will find a number of job adverts out there.
It is also used by sales people for connecting and warm calling people, so they build up relationships with people and then they sort of warm call you and get to know you so that when it is time for a sale you know who to contact – that person that you have built up a relationship with.
The LinkedIn has a number of different uses, so why would you want it as a small business person? Well what happens is I tend to get called in because it is like, “Oh my God. I’ve got somebody who is going to be meeting with me and my LinkedIn profile sucks, and they are going to be looking at it and I need it sorted out, and I need it sorted out as soon as possible.” So LinkedIn is really, really important. It is one of the things that are used for your personal branding. And it is actually the cornerstone of your personal brand because behind it isn’t just your profile; it is also the skills and recommendations from other people. So recommendations are like having customers who would use it in advance and references in advance if you are an employer looking for somebody to work with. So LinkedIn has become very, very important for job seekers for that reason. But from a business point of view it is also the credibility of somebody saying, “Actually that person is really good at what they do.” Or “I have worked with that person and I would recommend them highly.” So in the background people will tend to check you out on LinkedIn. So they’ll connect with you on LinkedIn, they will friend you on Facebook and they will check you out there as well. So LinkedIn is really, really important for that reason. So that’s the ‘what is’; what it is it’s a social media channel for professionals, it’s a very professional area. It’s sort of networking in the board room whereas Facebook is networking at home; Twitter is likened to networking at the pub, so there you go.
You use it for business to business networking but also because people will check you out there and it’s a cornerstone for your personal brand. So how can you increase your visibility on LinkedIn? Well there are a few strategies – first of all, you need to connect with people. And one of the ways you connect with people is to do a quick search for the type of person you are looking for, or look within your network for people you haven’t connected with; LinkedIn suggests people you might know as well. So first of all, connect with people, and when you connect with people say “Thank you for the connection” or “Thank you for the invitation” if they have invited you to connect. And start a conversation, don’t let this person be a faceless person on another social network; let them get to know you and get to know them; so connect with people.
Now, LinkedIn search results are graded on a specific algorithm. First of all it does stuff in terms of it will only search for what’s there. So if you are search for ‘project manager’ then it will look for anybody who has ‘project’ and ‘manager’ in their profile and it will put them in the search results. Now for project managers there is something like 10 million people for that so it has to put them in order. And what it does is it puts them in order of relevance to you – the person who is searching. So what it looks for is who in your network is a project manager and then it looks at their profile, how good is their profile? Is it complete? So if they’ve got an all star profile they go up to the top, if they have not gotten an all star profile they go down to the bottom. So immediately if you want to be more visible, just make sure that you have an all star profile because that is going to immediately push you up the search results.
To have an all star profile you need five things – you need to say what your industry is, your country, you need to say three skills, you need to have a current description and a current job with description, two previous jobs, and your education. You also have to have at least 50 connections on there as well. It used to have a requirement for testimonials and recommendations on there but they have kind of taken that off now. So if you want have an all star profile you are immediately going to go up to the top half of the search results because a lot of people haven’t even done that bit, so just doing that will actually have an immediate impact.
Now, whichever package you’ve got on it, whether you’ve got the free package or not, you will be able to see how many people are viewing your profile. So if you want to increase that, there are a number of things you have to do, and one of them is actually share information, so do some posts on there. I tend to post several times a day, and the thing about LinkedIn, it’s not a place to do motivational quotes as much, and it’s not a place for funnies or anything like that. It has to be something that is interesting – either your own blog post, something that you have shared from other people, something that is useful to people in business, so you can share those. And I have seen some of these puzzles that go around and people do them but they are just really irritating on there. So share content, people will see it, people will like it, they will share it.
The other thing you can do is actually post an article yourself. And what I sometimes do is if I do a blog post, I would actually re-jig it a little bit, give it a different heading and put it on LinkedIn, so you’ve got one post going to two different places. And I have actually got one post, I know it’s only one post, I’ve all of them done. It’s only one post that I’ve done. I’ve done loads of post on there but one of them has kind of kept on going. So it is a post I did two years ago about QR codes with your LinkedIn profile and how to use them. And so far, I think last weekend I looked at it and it has like 44,000 views on there, and it’s almost like 800 a week, 800 people a week are still seeing this two years after the event which is really cool because I don’t think I’ve had anything that have had that success before so that was really good. So having some really good articles that keep going, keep having that traction is really useful. And the other thing I have to do is actually go in there and change the bottom of it. So at the bottom of it you have a call to action of your blog post. And I need to change mine because mine is two years out of date, I just realized that. But have a look at posting articles. If you want to increase your visibility on LinkedIn, post articles, connect with people, make sure you have got an all star profile, and if you can post some articles, great.
One of the other things you can do, and one that adds real value to your connections is actually endorsing their skills. If you can do it legitimately, then endorse some of those skills, say yes they can do social media, say yes that they are good at coaching, that they can do Word Press, all of that sort of stuff; that’s really cool. The other thing is, if you can do a recommendation. Endorsing skills is one thing, but if you can do a recommendation of someone, that’s giving them a real boost and they will really appreciate it; but you have to do it legitimately. If you could know that someone has done a really good job for you, then give them a sort of recommendation on LinkedIn. It’s a testimonial; it is public so people could actually use it on there… [conversation with member – Stew] … What you need to do if you are looking for a job is to get your skills endorsed, get your CV up to date, get some recommendations because anybody who looks for you for work will actually check out your LinkedIn profile, and what is really, really important is those recommendations. Because that tells people, it gives them so much more confidence. I know with Tony’s last job (Tony is Stewart’s friend, Tony is my husband if you didn’t know) he actually didn’t even interview because when they asked about where he worked, he had worked at this place before. When they mentioned Tony’s name he just looked it up immediately and the recommendation was just there. So recommendations are hugely, hugely important; if you get them on LinkedIn, all well and good, that will give you a huge future advantage later on – a lot of people are just not doing it. Make sure you have actually set up your LinkedIn to receive emails about jobs that are coming up. I can’t remember where I have put it, but I do have an interview skills workbook somewhere. So remind me and I will send you a copy of that. Alright Stew, so I will catch up with you later.
Back to this, so increase your visibility on LinkedIn – posting stuff, connect with people, post articles, endorse people skills, get some recommendations. Give recommendations if you can and get some recommendations as well. [aside conversation] Have a look at how many people… in the background you have got your profile, it says ‘How many people viewed your profile’. So have a look at it now and then when you start posting things and start sharing stuff and endorsing skills and join in some conversations, have a look at how many people start checking out your profile from then and you should notice a significant increase. I always know when I haven’t been posting stuff because my profile views go down, so when I start posting they just go back up automatically because people start seeing your content. And if you share your content, like the Q R codes, that’s a really useful article and you can see it.
Okay, so if there are any questions, you can try and put it in the comments and I will try and answer them for you. If you have got any questions at all about visibility, about LinkedIn, about being visible on LinkedIn, hopefully I have explained all the different ways you can actually do that. Anyway, I am going to go and do some work because I’ve got loads of visibility videos to watch.
For those of you who don’t know, I have a visibility challenge that I do on Facebook and it is helping people go live like this [aside conversation]. So I am doing a visibility challenge and getting people to go live on Facebook. So if you check out Techie Goddess Visibility Challenge on Facebook, anybody can join. We start at Day 1 today and it is running every week. It is a 5-day challenge, it was 7 days but people said ‘no, we want 5 days, it’s shorter and then that gives me the weekend off so it’s just great. So check it out. If it is something that you’re interested in, if you are in business and you want to increase your visibility, Facebook might be a really good way of doing it. And the environment is extremely supportive, we don’t allow any nasty comments or any mean comments. It’s all about loving you and helping you achieve what you want and getting you to that point where you feel comfortable doing this stuff. So have a look at that one. There is a load of stuff on my website, coachkarenbrown.com, about visibility, about personal branding, about LinkedIn. I think there are 30 articles on LinkedIn alone if not more. I know at some point, I think last year or the year before, I did a summary and it was about 30 or 40 articles already. I’ve got several books on LinkedIn if you want to have a look; I haven’t looked at that one. There’s the Fifty Shades of LinkedIn book, Whipping your LinkedIn [unclear 15:57] Into Shape, so there is that as well.
With the Techie Goddess visibility challenge, it runs every Monday, there is an e-course from the Techie Goddess Academy, there is an email that goes out as well, but if you haven’t signed up to it then you would be late because it i on a timer. But the e-course has email in everyday. I am live each morning at about a quarter past eight in the morning just to tell people what is going on and how things are and what the challenge of the day is. So today the challenge was simply sort of going live, and the course told you all about why you need to do it, what you need to do, the techie stuff around it, so basically you’ve got to have the right app. If you ever look at the very first video on the site you will see my very first Go Live on here and I had to post that I would be a couple of minutes late because I had to find out how to do this, so I save you that type of embarrassment. So I will show you how to do this and then we move forward to Day 2 where I am getting you outside and just sharing a joke, trying to relax. Day 3 is all about your business, so telling us about your business, what the benefits of working with you are. Day 4 is around your products and services and I think Day 5 is asking questions. So we tend to use the videos and we build up the techie skills as we go along. So today is just about using your smart phone to do a Facebook Live, tomorrow we’ll do Google, so we will set up a YouTube account for you so you can upload videos to YouTube. Then we are going to start your YouTube channel so we are going to start putting videos on there and editing the videos, so having a front end and a back end to those. The front end is what your video is about, the back end is a call to action – what do you want people to do? Do you want them to visit your website and things like that? It just kind of create a more professional image for your videos and then you can make them public. Once you have done that, then we actually embed those videos with a transcript. So you pop on to Fiverr.com and you can get people who will transcribe your video for $5, so even if it is up to 10 minutes on the video, they will do that for you, so get them to transcribe your video. So you put your vlog with the transcript, YouTube is just the video, so you are re-purposing that content.
On the last day it is about telling people on your email list what you have done this week, so where to find the content, and what you’re going to be doing next week. So what you should be doing is planning out your content which is something I should do and haven’t done, so this is something that I am trying to do at the moment, try and plan ahead. Because what I find in past is that if I plan out my content – and I did this with LinkedIn and this is how my LinkedIn book started where they started out as a series of blog posts. So if you want to write a book, mine started out as a blog post. If you do a series of videos, if you plan out your videos, get them transcribed, you can actually start creating enough content, you can write a book about your subject. So think in terms of, if your mind maps it out, think of the different themes around it. So for me it would be visibility, what visibility is, visibility on the different channels, stuff like that so that I can break it all down. I have been reading a couple of books on what other people have done about business visibility and different challenges, and some of them were okay, some of them were not great.
But you can actually plan out your own content, create a framework and a structure for your own book. And if you are planning it out, you can also plan it out for podcasts. because if you are recording a video, why don’t you record it live for a podcast as well? So there are lots of way you can actually do one thing, plan it out and reuse it across the week or across different platforms. And because you are using different platforms, you’re talking to different audiences so you are increasing your visibility. Just naturally sharing the same content but across different audiences; different people see this. So that’s it for today, next week I’m going to be looking at LinkedIn again.
Next week, I’ll be live talking about how you can optimise your LinkedIn profile. A link to the event on Facebook is here.
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